Strategi Optimalisasi Social Media Marketing Melalui Instagram untuk Meningkatkan Penjualan pada Usaha Bakso Neng Ziya
This study aims to evaluate the effectiveness of the Social Media Marketing (SMM) strategy implemented through the Instagram account of Bakso Neng Ziya in increasing consumer appeal and purchase intention. The method used is the Importance Performance Analysis (IPA) approach, involving 60 respondents as the research sample. A total of 13 SMM indicators were analyzed based on two main dimensions: the level of importance and the level of performance from the consumers’ perspective. The results indicate an average conformity level of 72.92%, suggesting that the implementation of the strategy has not fully met customer expectations. Several key indicators were found in the main priority quadrant for improvement, such as posting consistency, visual content design, and audience engagement. Based on these findings, it is recommended that Bakso Neng Ziya enhance the quality of visual content, strengthen interaction with customers, and implement a regular evaluation system of social media performance to optimize the effectiveness of its digital marketing strategy. Keywords: Social Media Marketing, Instagram, Importance Performance Analysis, digital strategy, Bakso Neng Ziya
Copyright (c) 2025 Jaka Sudewa, Ucu Nurwati, Lina Marlina Susana https://creativecommons.org/licenses/by/4.0
Kredit Biogas: Mendorong Ekonomi Hijau di Koperasi Produsen Susu X
This research is motivated by the problem of environmental pollution due to livestock manure waste and dependence on fossil fuels. Dairy Producers Cooperative X seeks to overcome this problem through a biogas credit program. This study aims to analyze the biogas credit procedures of Dairy Producers Cooperative X and the potential economic benefits for its dairy cattle breeder members. The research method uses a quantitative and qualitative approach, collecting primary data through interviews and secondary data from the Dairy Producers Cooperative X Annual Member Meeting (RAT) reports. The results showed that the biogas credit procedure of Dairy Producers Cooperative X is simple and without collateral, with the requirement of owning a minimum of three cows and adequate land. The utilization of biogas has the potential to reduce the cost of purchasing LPG and to produce bio-slurry as a marketable organic fertilizer. In conclusion, the biogas credit of Dairy Producers Cooperative X is effective in promoting a green economy among dairy cattle breeders. This research recommends increasing socialization and assistance to members to maximize the utilization of biogas and bio-slurry, as well as the need for periodic evaluation of the credit program to ensure its sustainability and effectiveness.
Biogas Credit, Green Economy, Renewable Energy, Dairy Cattle Breeders
Copyright (c) 2025 Lely Savitri Dewi https://creativecommons.org/licenses/by/4.0
Analisis Strategi Pengembangan Usaha Pada Ukm Ecoprint Batik Dahon Di Kabupaten Pangandaran
Business development in Indonesia can currently be said to be developing quite rapidly. Many young entrepreneurs or novice entrepreneurs can easily be found involved in various business sectors, both in the trade sector and in the service sector. This will of course really help improve the national economy significantly. Batik craftsmen in Parigi sub-district, Pangandaran district are one example. The potential for a batik business using natural resources is an update on the development of current fashion trends which are currently in demand by various groups. This is a promising business due to two main factors, namely 1) Unique and 2) Natural, without using chemical elements. Even though there are market opportunities with various advantages, ecoprint batik still faces various obstacles. The obstacle faced by UKM Ecoprint Batik Dahon in its development is that the strategy and business segmentation chosen by the business owner is still not segmented and well planned. Apart from that, there is still limited human resource competency in the Dahon Pangandaran batik ecoprint, where the majority of batik craftsmen are still limited to high school graduates. The aim of this research is to determine the company's strategy in developing business alternatives for Ecoprint Batik Dahon using SWOT analysis. This research is descriptive research with the support of qualitative data. Data collection techniques were obtained through observation or field surveys at UKM Ecoprint Batik Dahon. From the results of the SWOT analysis, five business development strategies were obtained, namely: 1) Expanding digital promotions by utilizing e-commerce platforms; 2) Collaborating with designers and fashion brands; 3) Product diversification by utilizing ecoprint in various categories; 4) Utilize training programs and assistance from the government; 5) Develop long-term development plans that are flexible and responsive to change.
Business Development, UMKM, Ecoprint, SWOT Analysis
Copyright (c) 2025 Rudhi Ariyanto Setiyo Wahyudi, Rasyid Rahmat, Serly Marlina, Warda Raudah, Dandan Irawan https://creativecommons.org/licenses/by/4.0
Koperasi Multipihak : Terobasan Baru dalam Pengembangan Koperasi Modern
Multiparty cooperatives are an innovation in cooperative management in Indonesia which was initiated through the Minister of Cooperatives and Small and Medium Enterprises Regulation Number 8 of 2021. This research aims to analyze the characteristics, benefits and challenges of this cooperative model in the context of the modern economy. The method used is normative juridical with a case study approach and literature analysis. The research results show that multy stakeholder cooperatives involve various stakeholders, including individuals, organizations, government, and the private sector, who collaborate to achieve common goals. This model not only increases product competitiveness but also strengthens social networks among members. However, challenges such as differences in interests and efficient management of resources need to be overcome to ensure the survival of cooperatives.
Multiparty Cooperatives, Modern Cooperatives, Collaborative
Copyright (c) 2025 Dadan Hamdani https://creativecommons.org/licenses/by/4.0
Tantangan dan Peluang Usaha pada Koperasi Sektor Perikanan: Studi Lapangan KUD Minasari Pangandaran
The Minasari Koperasi Unit Desa (KUD) has an important role in helping local fishermen increase their income through increasing production capacity and productivity, expanding employment opportunities, and expanding the marketing reach of fishery products. However, in the process KUD Minasari faces several challenges and opportunities that can affect the sustainability and growth of its business. This research aims to analyze the challenges and opportunities faced by KUD Minasari, a fisheries cooperative in Pangandaran Regency. The method used is descriptive qualitative with a field study approach based on primary data obtained through visits, interviews and internal document review. KUD Minasari faces a number of challenges, such as dependence on one business unit, namely the Tempat Pelelangan Ikan (TPI), low technology adoption, and limited digital marketing. Less active member involvement and non-compliance with cooperative rules are also problems that result in slow development of cooperatives. This research also found opportunities for business diversification, increased use of technology, and market expansion through digital marketing strategies. By utilizing the potential of other business units, cooperatives can reduce the risk of dependence on TPI.
Cooperatives, fishermen, challenges, opportunities, institutions
Copyright (c) 2025 Adi Puspita Hermawan, Christina Oktaviani, Fikky Ardiansyah, Gunawan Indra Praja, Tri Agustina https://creativecommons.org/licenses/by/4.0
Perkembangan dan Tantangan Koperasi Syariah di Indonesia
Sharia cooperatives in Indonesia have become an important element in the sharia financial system which is based on Islamic values, such as justice, cooperation and equality. The development of sharia cooperatives in Indonesia can be traced to the early 1900s, with the establishment of Baitul Maal Wa Tamwiil (BMT) Insan Kamil in 1992 which marked an important moment in the history of sharia cooperatives in this country. This cooperative was formed to provide financial services in accordance with sharia, by avoiding usury, uncertainty (gharar), and speculation (maysir), which are contrary to Islamic teachings. According to data from the ODS of the Indonesian Ministry of Cooperatives and SMEs, the number of Sharia Savings and Loans Cooperatives (KSPS) increased from 3,905 units in 2019 to 4,011 units in 2023. This research examines the developments and challenges faced by sharia cooperatives in Indonesia. The aim of this research is to identify the opportunities and obstacles faced by sharia cooperatives in facing the development of the sharia financial industry in Indonesia. The research method uses descriptive analysis with secondary data from the Ministry of Cooperatives and SMEs as well as sharia financial indicators. The research results show that sharia cooperatives have challenges in terms of sharia financial literacy and limited capital. Apart from that, Sharia Cooperatives also have great opportunities with the support of a significant Muslim population and government regulations. The implications of this research are expected to help sharia cooperatives in increasing the competitiveness and sharia financial literacy of their members.
Sharia Cooperatives, Sharia Finance, Development, Challenges, Financial Literacy
Copyright (c) 2024 Adi Puspita Hermawan, Fikky Ardiyansyah, Rudhi Ariyanto Setiyo Wahyudi https://creativecommons.org/licenses/by/4.0
Identifikasi Manfaat Bagi Anggota Pada Koperasi Produsen Peternakan Sapi Perah
Cooperatives as business entities are actually formed with the intention of being able to provide welfare, especially for members and generally for the community. The realization of the intended welfare is in the form of benefits that can be felt so that in the long run it can improve the community's economy. One type of cooperative that is increasingly present in the lives of community farmers is a dairy farm producer cooperative. In its operational activities, members as farmers play a role in producing dairy milk which is then deposited with the cooperative at a purchase price that is relatively dependent on the quality of dairy milk, then to be processed until the marketing stage to the Milk Processing Industry with a predetermined selling price. This is one of the price benefits received by members, as well as good facilities and services that are able to meet the needs of members. The method used in this research is a qualitative approach, with the type of research method, namely comparative descriptive qualitative method with case studies on cooperatives in West Bandung Regency. This method is carried out to identify the benefits for members in dairy farm producer cooperatives and solutions for cooperatives to increase and or increase benefits for their members.
Cooperative Benefits, and Producer Cooperative
Copyright (c) 2024 Fatiya Roja Hasanah, Sugiyanto Sugiyanto https://creativecommons.org/licenses/by/4.0
Pengaruh Jiwa Kewirausahaan Pengurus dan Partisipasi Anggota Terhadap Perkembangan Usaha Koperasi Dengan Peran Pemerintah Sebagai Variabel Moderating
The existence of agricultural sector cooperatives is expected to be able to improve the welfare of its members and support West Java's economic growth, considering the large potential of the agricultural sector in this region. However, in reality, the cooperative business in the agricultural sector is currently experiencing a decline and its contribution to the economy of West Java is also relatively small. To develop a cooperative business, the entrepreneurial spirit of management and member participation is needed and supported by the government role. This research is intended to examine the effect of the management's entrepreneurial spirit and member participation on the cooperative business development which is moderated by government role. This type of research is quantitative with an associative approach. The data used is primary data obtained through questionnaires and secondary data obtained from the Online Data System (ODS) of the Ministry of Cooperatives and SMEs. Analysis of the collected data used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The research results show that the entrepreneurial spirit of management and member participation affects the cooperative business development by 26.4%, while the rest is affected by other variables that were not studied. Partially, the entrepreneurial spirit of the management has a significantly affect on the cooperative business development, while member participation does not significantly affect the cooperative business development. Apart from that, from the moderation test it is known that government role does not significantly moderate the effect of the management's entrepreneurial spirit and member participation on the cooperative business development.
entrepreneurial spirit of management, member participation, the cooperative business development, government role
Copyright (c) 2024 Cipto Riyanto, Gijanto Purbo Suseno https://creativecommons.org/licenses/by/4.0
Optimalisasi Media Sosial Untuk Meningkatkan Citra Koperasi di Kalangan Generasi Z
Cooperatives, in building relationships with the community, do not rely solely on face-to-face interactions but can also establish connections through social media. Platforms like Instagram have the potential to change public perceptions of cooperatives. An institution’s image can be shaped when individuals see or recall something related to the organization. Content associated with an institution or company can create a unified perception among the public toward that organization. Cooperatives can leverage this to build a positive image via Instagram. This research aims to explore the perception of cooperatives among Generation Z and identify managerial strategies that can be employed to build a positive image of Credit Union Rahastra among Generation Z using Instagram. A case study method was employed, with descriptive qualitative data analysis. The findings indicate that while Generation Z, both members, and non-members, have been aware of cooperatives since their school years, they do not fully understand the true nature of cooperatives. Moreover, public relations strategies via Instagram to enhance the positive image of cooperatives, particularly among Generation Z, using the RACE (Research, Action, Communication, Evaluation) framework, have not been fully implemented. Greater commitment is needed to manage the Instagram account effectively.
Image, Credit Union, Generation Z, Instagram
Copyright (c) 2024 Delphia Audinta Fischela, Farida Farida https://creativecommons.org/licenses/by/4.0
Komunikasi Negosiasi Dalam Perspektif Islam
Communication is an important element in human life. Every human being is bound to communicate either verbally or non-verbally. However, today's society does not ignore the principles that need to be adhered to when communication takes place. Negotiation is used to bridge different interests, between producers and consumers. Business ethics are important in this era of increasingly fierce business competition. The many cases of violations in the business world that have caused adverse impacts on each other, this raises the importance of business ethics awareness. Doing business in the era of disruption requires Islamic Business Ethics in order to achieve business profits without destroying each other. Islam teaches to be honest, trustworthy and fair in doing business and to avoid manipulation, harm, speculation, monopoly and hoarding, and usury. Islam provides a boundary or dividing line between what is allowed and what is not allowed, what is right and wrong and what is halal and haram.
Communication, Negotiation, Business Ethics, Islamic Perspective
Copyright (c) 2024 Wawan Lulus Setiawan, Harmonis Harmonis https://creativecommons.org/licenses/by/4.0
Modernisasi Pelayanan Koperasi Dalam Upaya Meningkatkan Partisipasi Anggota Sebagai Pelanggan
The modernization of services brings positive benefits to the Public Service Business Unit at KPRI Hanukarya through the utilization of the latest technology. The store unit can provide better service to customers, for example, by offering digital payment options or mobile applications for online purchases, which in turn enhances the shopping convenience. Member participation also contributes significantly to the success of the cooperative, as members act both as owners and customers. As owners of the cooperative, members are expected to support the organization's management, particularly in terms of cooperative capitalization. The purpose of this study is to understand member participation in services, the modernization of cooperative services, and the efforts that must be undertaken to increase member participation in the Public Service Business Unit at KPRI Hanukarya. This research uses a case study method with descriptive quantitative analysis. Based on the results of the study, it was found that member participation in the volume of service utilization in the cooperative has declined from 2019 to 2022. However, the frequency of service utilization at the Public Service Business Unit remains high, where members often shop at the store unit during work breaks. On average, the number of members visiting the Public Service Business Unit in one day reaches around 200 people. The service modernization implemented at the Public Service Business Unit of KPRI Hanukarya received a score of "958", which falls under the "Good" category. To increase member participation as customers through the modernization of cooperative services, KPRI Hanukarya needs to improve stock checks and provide a greater variety of products, ensuring that members continue to use the services offered by the cooperative.
Copyright (c) 2024 Masrukhin Masrukhin, Siti Maryam https://creativecommons.org/licenses/by/4.0
Model Pendampingan Koperasi Dalam Upaya Akselerasi Pencapaian Koperasi Modern
Intervention efforts in dealing with the problems of modern cooperatives focus on priority needs, and one method is through assistance programs. This need includes experts as accompanying staff who can directly support cooperative management in overcoming obstacles or constraints that may arise in institutional development and cooperative business. This research aims to find the modern cooperative assistance program model in 2023. This research uses qualitative methods with data collection techniques in the form of interviews, document analysis, observation, and triangulation. The results show that the 2023 modern cooperative assistance program is "Problem-Based Assistance", activities are carried out through pre-assistance, assistance, and post-assistance stages. The advantage of this mentoring model is that it has an inclusive nature, that is, it opens up opportunities for every cooperative to join in the Modern Cooperative Assistance program. The assistance begins with "determining the needs of the cooperative", namely an initial analysis carried out by the PMO (Project Management Office) team, and the existence of an assessment working paper and final assessment as an assessment indicator and a guide for assistants and participants in modern cooperatives. Based on the research results, there is a Recommendation for a Modern Cooperative Assistance Program Model, with several additions compared to the initial model, namely increasing the intensity of involvement of the Local Cooperative Government in charge of Cooperatives in the area where the Cooperative is located, as well as adding Post-Assistance activities in the form of Monitoring and Follow-up Mentoring activities which can be carried out by the Ministry or Local Cooperative Government so that this assistance model can help accelerate the achievement of Modern Cooperatives.
Modern Cooperative, Cooperative Assistance.
Copyright (c) 2024 Devi Restiany, Dandan Irawan, Deddy Supriyadi, Ibnu Riyadhi Prayanda https://creativecommons.org/licenses/by/4.0
Konsep Kepemilikan Sumber Daya Alam Dalam Ekonomi Islam
This journal aims to explore and analyze the concept of ownership of natural resources according to the thoughts of Taqiyuddin An-Nabhani and its implications in Islamic economics. Taqiyuddin An-Nabhani is an Islamic thinker known for his thoughts on Islamic economics and ownership of natural resources. In this journal, we will discuss the concept of ownership of natural resources according to Taqiyuddin An-Nabhani, as well as how the concept can be implemented in Islamic economics. Through the analysis of this concept, it is hoped to provide a deeper understanding of the importance of the ownership of natural resources in the Islamic economy.
Copyright (c) 2024 Dadan Hamdani https://creativecommons.org/licenses/by/4.0
Pemanfaatan Smartphone dan Digital Marketing 4.0 Dalam Meningkatkan Penjualan di Masa Pandemi Covid-19 Berdasarkan Teori Difusi Inovasi
Abstract This study aims to obtain an overview of the use of smartphones in implementing marketing 4.0 based on the diffusion of innovation theory. The conclusion from the results of this study is that MSMEs show that the use of smartphones in digital marketing 4.0 and supported by the theory of diffusion of innovation, both through diffusion of centralisation and diffusion of decentralisation, really helps them in interacting both directly and indirectly with consumers with an easier and cheaper transaction process because they only spend internet costs to support communication. This research is a descriptive qualitative type here explaining a problem formulation which then guides research to explore or portray the social situation to be studied thoroughly, broadly and deeply. The data used is secondary data by collecting data in the form of electronic documents that explain the facts accessed online. With smartphones, MSMEs get huge benefits compared to conventional methods, because they can reduce the amount of costs and time spent in the sales process as well as expand market share and increase sales turnover.
Smartphone, Marketing 4.0, Diffusion of Innovation
Copyright (c) 2024 Reza Patra Anggana https://creativecommons.org/licenses/by/4.0
Analisis Penerapan Website Dalam Meningkatkan Partisipasi Anggota Koperasi Dewi Sri Bandung
The current development of the internet has an influence on business activities, both in the form of companies and independent businesses. One application that can support business activities in increasing sales is by implementing a website, as well as the Dewi Sri Bandung Cooperative in an effort to increase member participation has implemented a website. This research aims to analyze the extent to which the level of effectiveness of implementing the website can be accepted and adapted by users who utilize Cooperative services, especially members and employees. From the results of the research, it can be concluded that the level of effectiveness of website implementation at the Dewi Sri cooperative based on the results of respondents' answers from the questionnaire can be concluded that the implementation of website use can be said to be good, however there is a visible gap between reality and expectations, this indicates that the implementation of website use still has perceived shortcomings. by members, such as errors that often appear in the website application and time efficiency that is not adequate to what the cooperative expects. Even though there are still shortcomings, the implementation of the website that has been carried out so far has had a good impact on participation thereby increasing income at the Dewi Sri Cooperative.
website, Cooperative, participation of members
Copyright (c) 2024 Jaka Sudewa , I Gede Kahar Suputra, Ginanjar Ahmad S https://creativecommons.org/licenses/by/4.0
Pentingnya Internal Marketing dalam Keberhasilan Koperasi
Cooperatives can improve the welfare of their members if they can increase added value for members. Members can gain added value if they want to participate in the cooperative. The more often members participate, the greater the added value they get. So that cooperatives can provide added value to members, the cooperative’s performance must be good. One effort that can make cooperative performance better is carrying out internal marketing. Smart marketer realize that marketing activities within the company are usually as important or even more important than marketing activities directed outside the company. It makes no sense to promise excellent service before the company’s staff is ready to deliver it. For this reason, in internal marketing, companies treat their employees as internal customers. The company guarantees the welfare of its employees, because the success of internal marketing depends on the experience of internal customers within the organization. If internal marketing is able to build professional employees who provide excellent service, it will make customers happy. Likewise in cooperatives, if employees can provide excellent service to their members, the members will be happy and participate actively in the cooperative. The better the cooperative’s performance, the greater the cooperative’s ability to improve the welfare of its members. The greater the role of the cooperative in improving the welfare of its members, the higher the member participation in cooperative activities. So, the relationship between cooperative performance, member participation, and member welfare is a mutually influencing relationship. The implementation of internal marketing in cooperatives is not only aimed at employees, but also at cooperative members.
Copyright (c) 2024 Ucu Nurwati https://creativecommons.org/licenses/by/4.0
Pengaruh Worklife Balance, Iklim Organisasi, dan Kompensasi Terhadap Kinerja Karyawan Struktural Akademik Universitas Al Ghifari Bandung
This research aims to test and analyze the influence of Worklife Balance, Organizational Climate, and Compensation on Employee Performance (Case Study of Al Ghifari University Academic Structural Employees). The population in this study was 45 Structural Academic Employees at Al Ghifari University. The analysis used is multiple linear regression analysis to determine how much influence X1, X2, and X3 have on Y, both simultaneously and partially. The results of this research show that Worklife Balance, Organizational Climate, and Compensation have a significant positive effect on the Academic Structural Employee Performance of Al Ghifari University simultaneously or partially.
Worklife Balance, Organizational Climate
Copyright (c) 2024 Reza Fauzi Bukhori, Yuanita Indriani, Iwan Mulyana https://creativecommons.org/licenses/by/4.0
Model Pembiayaan Pembangunan Transportasi Kereta Api Melalui Skema Public Private Partnership (KPBU)
This study analyzes the challenges of infrastructure development in regions such as West Papua which have difficult geography and sparse populations, and proposes that land transportation systems, including trains, can improve infrastructure efficiency. The research methods used include economic and financial feasibility analysis, social benefit cost analysis (ABMS), analysis of forms of cooperation in providing infrastructure, as well as analysis of the need for government support and government guarantees. The research results show that the proposed rail fares for the West Papua Railway will generate sufficient revenue to support the project. The study also considered alternative revenue sources from various sources, such as station space rental, parking, and advertising. With the PPP Scheme (PPP) for the railway project, it is hoped that investment can be returned within a reasonable time and support regional economic development. However, government support in the form of VGF will be required to secure this project. This railway project is expected to be a positive contribution to the development of the region's infrastructure and economy
Economic growth,transportation land, infrastructure efficiency
Copyright (c) 2024 Rakhmat Haryono Haryono, Kunto Ajibroto https://creativecommons.org/licenses/by/4.0
Analisis Rasio Berdasarkan Kepmen BUMN Nomor Kep-100/Mbu/2002 Sebagai Penilaian Tingkat Kesehatan Perusahaan dari Aspek Keuangan
Every company needs information about the health level of its company, to boost productivity and competitiveness including the state-owned companies.. Therefore, the government released BUMN Ministerial Decree Number Kep-100/MBU/2002 which explains the assessment of the health level of BUMN. The aim of this research is to measure the financial health of PT Semen Baturaja Tbk, in accordance with the criteria set out in the Decree of the Minister of BUMN Number Kep-100/MBU/2002 concerning the assessment of the health of BUMN. The method used in this research is the quantitative descriptive method. Financial data is taken from the financial reports of PT Semen Baturaja Tbk from the period 2020 to 2022. The results of the research show that PT Semen Baturaja Tbk in 2020 succeeded in achieving category A with a healty predicate, while in 2021 and 2022 PT Semen Baturaja Tbk received a healthy predicate with achievement in AA category.
Financial aspects; ; Minister of State-Owned Enterprises Decree No Kep-100/mbu/2002
Copyright (c) 2024 Gunardi Gunardi, Asih Aisyah Ramadani, Dian Wulan Septiani, Tanti Siti Rostiana, Sugiyanto Ikhsan https://creativecommons.org/licenses/by/4.0
Pengaruh Dompet Digital dan Variasi Produk Terhadap Keputusan Pembelian di Shopee
Online shopping transactions experience a change in habits towards using digital wallets. The fast-paced era demands effectiveness and efficiency from almost all aspects. In addition, it is necessary to pay attention to the variety of products offered by online marketplaces, considering that many competitors continue to fight over consumer purchasing decisions. This research method uses quantitative survey research with digital wallet variables, product variations and purchasing decisions. The research location is located around the city of Bandung. Data analysis using regression testing on variables. The results of digital wallet research and product variations have a significant simultaneous effect on purchasing decisions. Furthermore, digital wallets have an effect on purchasing decisions but product variations were found to have no effect on purchasing decisions.
Digital Wallet, Product Variety, Purchase Decision
Copyright (c) 2023 Desan Henriawan, Dewi Puspasari https://creativecommons.org/licenses/by/4.0
Kepemimpinan Kepala Sekolah dan Kompetensi Guru Dalam Meningkatkan Prestasi Belajar Siswa
This study aims to know and analyze the influence of Principal Leadership and Teacher Competence on Student Learning Achievement (Case Study on MA Ibnu Rusyd and MA Al- Jawami Bandung Regency). The population in this study was 41 teachers of MA Ibnu Rusyd and MA Al-Jawami Bandung Regency. The analysis used multiple linear regression analysis is used to determine how much influence X1 and X2 have on Y either simultaneously or partially. The results of this study show that the Principal’s Leadership and Teacher Competence have a significant positive effect on Student Learning Achievement simultaneously or partially.
: Principal’s Leadership, Teacher Competence and Student Learning Achievement
Copyright (c) 2023 Siti Solihah https://creativecommons.org/licenses/by/4.0
Pengaruh Bauran Ritel Terhadap Kepuasan Anggota Sebagai Pelanggan
The background to this research begins with the decline in the number of active members making transactions in the KKP-ITB waserda unit with the largest number of active members making transactions of only 27% each year. In 2022, only 210 members will actively transact, or around 14% of the total number of members, namely 1,479 members. The decrease in the number of members making transactions is due to members' needs not being maximally met in the waserda unit. This indicates that members are not satisfied with the retail mix management carried out by the cooperative. This research aims to determine (1) the implementation of the retail mix in the waserda unit, (2) member satisfaction in the waserda unit, (3) the influence of the retail mix on member satisfaction (4) efforts to improve the retail mix in the waserda unit. The variable examined in this research is the retail mix, which consists of location, product, price, promotion, outlet atmosphere and retail service. The analytical method used in this research is multiple linear regression analysis and uses a sample of 94 respondents with a sampling technique using convenience sampling. The research results show that there is a partially positive and significant influence between location, product, promotion, outlet atmosphere and retail service variables on member satisfaction and there is a negative and significant influence between the price variable. And the Adjusted R Square value is 0.630. This means that 63% of member satisfaction is influenced by retail mix variables, and the remaining 37% is influenced by other factors.
Retail Mix, Member Satisfaction, Cooperatives
Copyright (c) 2023 Shofwan Azhar Solihin, Fitriyani Nurwinasti https://creativecommons.org/licenses/by/4.0
Strategi Pengembangan Usaha Pada Rumah Pangan Kita Menggunakan Business Model Canvas (BMC)
This research was conducted at Rumah Pangan Kita (RPK). The purpose of this research is to determine business development strategy in RPK used business model canvas based on nine blocks assisted by SWOT analysis. The analysis results show RPS is in quadran 3, that is support the strategy of exploiting opportunities through good promotion takes the form of getting closer to company with local communities by holding events, sports, matches; keep maintaining and improving good services with local communities and consumers and adding human resources to support operational activities so that demand is met to the fullest.
Copyright (c) 2023 Inne Risnaningsih https://creativecommons.org/licenses/by/4.0
Tantangan Hukum Dan Peran Pemerintah Dalam Pembangunan E-Commerce
In an era of rapidly developing economies, the dynamics of globalization, free trade, and the development of information and telecommunications technology have shaped a wider and more diverse trade landscape. From locally produced goods and services to those produced overseas, they are available in a wide variety. This innovation also brings telecommunication facilities and sophisticated information technology products that integrate various information media, providing convenience in daily activities.. In this model, sellers and buyers can transact through E-commerce platforms without having to face each other physically. Electronic-based commerce, both now and in the future, has the potential for a broad market share and is capable of becoming an important pillar in the structure of the national economy. Statistical data on the development of E-commerce shows an increase every year, even though this penetration has penetrated the small and medium scale business sector.
Tantangan Hukum, Peran Pemerintah, Pembangunan E-commerce.
Copyright (c) 2023 Siti Rosmayati https://creativecommons.org/licenses/by/4.0
Tinjauan Hukum tentang Kebijakan Persaingan Usaha dan Implikasinya pada Bisnis Startup
This study aims to conduct a legal review of business competition policy and its implications for startup businesses in Indonesia. Through the literature review method, various relevant literature sources such as laws, regulations, court decisions, scientific journals, and books related to business law and startups are identified, collected, and qualitatively analyzed. The results of the study show that business competition policy has a significant impact on startup businesses. The implications faced by startup businesses include licensing requirements, restrictions on certain business practices, strict supervision, and potential legal sanctions. A clear and consistent business competition policy is an important factor in creating a fair, transparent and competitive business environment for startup business people. However, challenges also occur, such as legal uncertainty, limited access to information, and limited legal resources owned by startup businesses. Therefore, supporting steps are needed, including increasing legal clarification, legal assistance and guidance, as well as collaboration with communities and startup business associations.
Kebijakan persaingan usaha, bisnis startup, implikasi, hukum bisnis.
Copyright (c) 2023 Arman Maulana https://creativecommons.org/licenses/by/4.0
Difusi Inovasi Hutan Wisata Limpakuwus Melalui Pengembangan Masyarakat Berbasis Aset
One of the efforts to boost the village economy can be done by carrying out development based on the resources they have, be it natural resources, culture, local wisdom or uniqueness. Because a village that has the ability to utilize all its resources will be able to develop as an innovative and educative tourism village. The process of diffusion of innovation that occurred in Limpakuwus Village is proof that the ability and willingness of local residents to utilize all their resources has made the area a tourist village that has an attraction for tourists to visit and enjoy the atmosphere in the Limpakuwus Tourism Forest. This research was conducted with the aim of providing an overview and insight for the parties that the process of diffusion of innovations in tourism villages can be carried out using an asset-based community development model, so that this model can be applied in other regions. The existence of awareness and shared needs among the people of Limpakuwus Village in order to increase income and welfare, can be realized through collaboration in a cooperative movement forum with the name Pinus Limpakuwus Forest Services Cooperative
Copyright (c) 2023 Indra Winata, Devie Yusdiana, Lisafani Suhati, Fitri Delimasari Piliang https://creativecommons.org/licenses/by/4.0
Pengaruh Kompetensi, Sarana Dan Prasarana, Dan Lingkungan Kerja Terhadap Kinerja Tutor
This study aims to determine: The effect of competence, facilities and infrastructure, and work environment on partially and simultaneously on the performance of tutors at the Technical Guidance Institute (Bimtek) Preparation for Selection of POLRI, TNI, and Kedinasan Taruna Adam Hawa Bandung. The population in this study were all tutors totaling 9 people. This research data was taken using a questionnaire method, then analyzed by descriptive analysis of percentage and multiple regression analysis. Based on the results of the Pearson Bivariate correlation analysis output (Pearson Product Moment) it can be concluded that the influence of competence, facilities and infrastructure, and work environment on the performance of tutors at the Technical Guidance Institute (Bimtek) for the Preparation of POLRI, TNI, and Service Taruna Adam Hawa Bandung has a partial and simultaneous influence.
Competence, Facilities and infrastructure
Copyright (c) 2023 Ary Maulana Muaripin, Trida Gunadi https://creativecommons.org/licenses/by/4.0
Model Pengelolaan Tempat Pengolahan Sampah Reduce Reuse Recycle (TPS 3R)
It was found that waste management at TPS 3R in Genteng Village and Mekarsari Village, Sukasari District, Sumedang Regency, was found to be not working, that: the Cator garbage collector was inadequate because of the hillside area. The competence of TPS 3R managers needs to be improved by training in skills and knowledge of waste processing management. As well as the need to increase socialization and outreach to the community regarding the waste management program collectively and massively, so that community participation in the TPS 3R program is high. The purpose of this research is to establish a TPS 3R model that is suitable for the Genteng Village and Mekarsari Village areas. With qualitative research methods in the form of observation, interviews, as well as documentation and literature studies. The results of the study show that the 3R TPS Management Model in Genteng Village and Mekarsari Village is a stage that must be initiated: 1. Massive and periodic outreach and counseling to community members, so that community participation in the use of 3R TPS is high. 2. Establish a waste bank and business entity to buy & sell economic waste from community members. 3. It is mandatory to become a TPS 3R beneficiary member for places of business and educational institutions, both public schools and Islamic boarding schools. 4. Utilizing social media to coordinate beneficiary members. 5. TPS conducts activities 2 times a week including collection, sorting and burning of waste. As well as making organic fertilizer as a TPS 3R product.
Copyright (c) 2023 Ended Setiyawan, Ucu Nurwati https://creativecommons.org/licenses/by/4.0
Blended Learning: Cara Pelatihan Masa Depan Organisasi Koperasi
Blended learning is a new term for people working in the learning and development industry. In this format, it does not hinder face-to-face learning. With learning and training, employees can immediately take part in online training on the topics needed. It addresses the challenges of Cooperative companies with distributed or distributed workforces by combining the benefits of in-person and online learning. The biggest benefit is that employers do not need to invest anything or rely on special innovations to increase the effectiveness of employee training programs. It also offers unparalleled flexibility, enhances learning, is self-organizing, reduces travel costs, accelerates current communications and can overcome misunderstandings during virtually continuous training.
Open access training, flexibility training, skills improvement
Copyright (c) 2023 Siti Rosmayati, Arman Maulana https://creativecommons.org/licenses/by/4.0
Strategi Pemasaran Melalui Media Sosial Dalam Menaikkan Penjualan Idealistina Shop
In various district now is being advanced so it affects human activities, they often used internet and shopisticated goods to their daily activites. These makes people used internet for online shopping so the online business has a higher potential. But there are so many competitors so Idealistina Shop need a research to develop online business using the social media people used in daily activities. This research used descriptive qualitative method. The results of this research is Idealistina Shop implemented marketing mix strategy (Product, price, promotion, place) and Idealistina Shop needs Growth Oriented Strategy as the results of IFAS and EFAS strategy implementation because the results shows Idealistina Shop has a good opportunities and strengths to develop the business.Idealistina Shop recommended to recruit a marketing employee because this shop doesn’t have any employee to develop the marketing strategy, other than that Idealistina Shop needs to improve the quality of customer services, endorse influencers use advertisement features on social media.
SWOT, Strategic Management, Marketing Mix
Copyright (c) 2023 Inne Risnaningsih, Lavina Nenawati, Muhammad Haris Fadhillah https://creativecommons.org/licenses/by/4.0